GENERATIONAL & CULTURAL CHANGE
The signiﬁcance of the cultural shift the Millennials represent should not be underestimated. For businesses, everything changes as this ﬁrst generation of digital natives re-write the rules on how and where they shop, eat, travel, consume media, and what values a brand needs to demonstrate to be rewarded with their loyalty.
If you haven’t ﬁgured out how your business will attract and retain digital natives, you had better do so, and soon. Millennials will represent 75% of the workforce by 2020 and your business will not survive without them as customers!
Check out the links below to learn how On Brand can help you.